Structure that respects how people read
A caption is not one block of text. The first line has to earn the tap on more, the body has to hold attention, and the close has to tell someone what to do next. Every long caption comes out in exactly that shape, so you are editing a well built draft rather than untangling a paragraph.
- Hook written to survive the truncation point
- Body paced for mobile reading
- Explicit, specific call to action
