Brand persona

Paste your website address and Brandwhiz does the reading for you. It pulls the language you use, the products you sell, the audience you speak to and the visual signals that make your brand recognisable. Upload a logo and set your colours, and the persona is ready in minutes rather than the weeks a traditional brand guideline takes.

• Website crawl for positioning, products and voice
• Logo upload with automatic colour extraction
• Editable content pillars so you stay in control

The persona sits underneath every feature in the platform. Strategy plans against it, the image studio renders against it, the caption writer writes against it. You never have to explain your brand again, and nothing drifts between the first post of the month and the last.

• Tone of voice applied to every caption length
• Brand colours respected across all image models
• Content pillars steer the monthly mix

Run more than one brand and each gets its own persona, fully separated. Agencies can switch context in a click, keeping client assets, language and colours from bleeding into each other. Nothing gets published under the wrong voice.

• Unlimited personas on agency and enterprise plans
• Per persona asset libraries
• Fast switching from the dashboard header

Brands move. Launch a new product line, shift your audience or soften your tone and you update the persona once. Every future strategy, visual and caption follows the change immediately, with no need to rebuild templates or retrain anyone on the team.